KNYG at PSI 2026: flexible, durable, different

For KNYG, 2026 started with a real highlight: PSI Messe, Europe’s leading trade fair for promotional products.
As an exhibitor, PSI is a key date in our calendar every year. On the one hand, because it gives us the opportunity to meet many of our existing customers in person. On the other hand, because we consistently meet people who are discovering our flexible stainless steel straws for the first time.

And every trade fair reminds us of the same thing: the KNYG Straw is a product you need to experience firsthand.
Even though the word “flexible” is hard to miss at our booth, many visitors initially walk past it—simply because, at first glance, KNYG looks like a regular stainless steel straw. But once the straw is in their hand, it quickly becomes clear: this is more than just another alternative to plastic straws or paper straws.

Thanks to the option of laser engraving directly on the straw, as well as our various customisable packaging solutions, the KNYG Straw becomes a durable, reusable promotional product—and a sustainable brand ambassador for companies that want to stay visible. Dishwasher-safe, high-quality and designed for everyday use.

Once again this year, we had many great conversations, met new contacts and gained valuable insights into the promotional products market. The fact that we still meet people at trade fairs who are not yet familiar with KNYG’s flexible stainless steel straw is anything but negative to us. On the contrary: it highlights the significant potential this market still offers—and shows that KNYG is far from reaching its limits.

At the same time, conversations with long-standing partners consistently confirm how strongly the KNYG Straw is preferred over paper straws and other short-lived alternatives. A product that doesn’t need replacing—but one that lasts.

Beyond our own booth, PSI remains an inspiring place for us every year. Walking through the halls, discovering new gadgets and promotional items, and collecting fresh ideas is simply part of the experience. And who knows—maybe one or two things sparked new ideas this time as well. More on that soon 😉

One thing is already certain for us:
PSI Messe 2026 was once again highly valuable for KNYG. And that’s why we’ll be back as an exhibitor in 2027, when PSI opens its doors in Cologne for the first time.