Looking Back at 2025: A Defining Year for KNYG

2025 was a year of change and milestones for KNYG.
With the rebranding from Turtleneck Straw to KNYG, we made visible what truly sets our reusable stainless steel straws apart: the bend. It adds everyday comfort, simplifies workflows in the hospitality industry and makes KNYG even more effective as a promotional product.

KNYG stands for durable, reusable straws that combine quality and functionality. Anyone looking to buy a straw that lasts will find a practical, long-term solution with KNYG.

KNYG at Walmart: Reach on a global scale

One of the highlights of 2025 was our product listing at Walmart, the world’s largest retailer. From May onwards, more than 400,000 KNYG straws found their place on store shelves.

Media attention: KNYG on TV

In 2025, KNYG also gained significant media attention. Our straws were featured on Hessenschau and Galileo, among others—showing that KNYG straws are not just any straws, but a solution designed to make everyday life and hospitality operations easier.

New products & packaging

• 32 cm straw: Ideal for large cups such as Stanley Cups and 0.33 l bottles

• New 2-pack packaging options: Making KNYG even more effective as a promotional product

Looking ahead to 2026

In 2026, we will continue to focus on practical solutions built around our straws. At PSI in January, we will present a new packaging option designed to make KNYG even more effective as a promotional product. In March, you’ll find us at Internorga, where you can experience our products live.

At the same time, we are working behind the scenes to simplify processes for our B2B customers and make ordering even smoother.

Stay tuned — 2026 has plenty more in store.

Thank you for an incredible year

A big thank you to all our partners, customers and supporters who made 2025 such a special year. Together, we continue to move KNYG forward — durable, practical and reliable in everyday use.